Work
About
Contact
Case Study
Star Wars x Fossil
Packaging a path of destiny for the cosmic collector
For the Fossil x Star Wars collaboration we translated the cinematic epic's duality into a premium, collectible packaging experience. Our design strategy used tactile finishes, specialized printing techniques, and iconic graphic motifs to create two distinct, equally luxurious unboxing experiences that perfectly complement the jewelry within.
Design
Cora Woodward
Creative Direction
Sara Stanley
Light Versus Dark
We echoed the storytelling of Star Wars designing the two paths every character must face and choose: the dark or the light side of the force. To recreate this decision, we produced two distinct styles of packaging. The light side, with its blazing glow-in-the-dark stars, provided a sense of lightness and adventure. While the Dark Side, with its rich suede paper and industrial design motifs, offered a feeling of imposing luxury.
Our dual strategy ensured that the packaging was not just a vessel for the jewelry, but an immersive experience that fully engaged fans’ loyalty and deepened the emotional connection to their chosen side of the Force.
The Light Side
The Light Side packaging was designed to evoke the thrill of hyperspace travel and the purity of the heroes' cause. The exterior features a dynamic star pattern where the stars are streaked, simulating the breathtaking effect of flying through space at super speed. To make the packaging interactive we had the stars printed with glow-in-the-dark ink, emitting a subtle light green color in darkness—a playful nod to the iconic hue of a Jedi lightsaber.
The Star Wars x Fossil lockup was printed with a hot-press gun-metal foil, adding a layer of quality and prestige. Opening the box reveals an interior featuring illustrations of iconic space crafts, along with distant planets and stars. The rich, dark satiny paper of the box provides a stunning contrast against the light gold and silver jewelry, enhancing the perceived value of the necklaces and charm bracelets.
The Star Wars x Fossil lockup was printed with a hot-press gun-metal foil, adding a layer of quality and prestige. Opening the box reveals an interior featuring illustrations of iconic space crafts, along with distant planets and stars. The rich, dark satiny paper of the box provides a stunning contrast against the light gold and silver jewelry, enhancing the perceived value of the necklaces and charm bracelets.
The Dark Side
For the Dark Side, we focused on the oppressive industrial grandeur of the Empire, prioritizing a sophisticated textural experience. The outside of the packaging features a motif from the structure of Imperial fighter jets. This design was executed using UV gloss printed on the suede-textured paper. The combination of the deep, satiny suede and the raised, reflective gloss creates a rich tactile experience. The collaboration logo utilized the premium gun-metal foil.
The interior shifts the focus to imperial industrial architecture. We used a metal-textured paper intricately cut with iconic, hard-lined details reminiscent of the inside of imperial structures. This treatment conveys the dark, imposing nature of the Imperial regime.
Inserts
We extended this sense of exclusive luxury to the certificate of authenticity, which featured intricate, ornate industrial-inspired graphic elements printed with UV gloss, completing a high-end, exclusive experience for the collector.
Other Projects
Case Study
Star Wars x Fossil
Packaging a path of destiny for the cosmic collector
For the Fossil x Star Wars collaboration we translated the cinematic epic's duality into a premium, collectible packaging experience. Our design strategy used tactile finishes, specialized printing techniques, and iconic graphic motifs to create two distinct, equally luxurious unboxing experiences that perfectly complement the jewelry within.
Design
Cora Woodward
Creative Direction
Sara Stanley
Light Versus Dark
We echoed the storytelling of Star Wars designing the two paths every character must face and choose: the dark or the light side of the force. To recreate this decision, we produced two distinct styles of packaging. The light side, with its blazing glow-in-the-dark stars, provided a sense of lightness and adventure. While the Dark Side, with its rich suede paper and industrial design motifs, offered a feeling of imposing luxury.
Our dual strategy ensured that the packaging was not just a vessel for the jewelry, but an immersive experience that fully engaged fans’ loyalty and deepened the emotional connection to their chosen side of the Force.
The Light Side
The Light Side packaging was designed to evoke the thrill of hyperspace travel and the purity of the heroes' cause. The exterior features a dynamic star pattern where the stars are streaked, simulating the breathtaking effect of flying through space at super speed. To make the packaging interactive we had the stars printed with glow-in-the-dark ink, emitting a subtle light green color in darkness—a playful nod to the iconic hue of a Jedi lightsaber.
The Star Wars x Fossil lockup was printed with a hot-press gun-metal foil, adding a layer of quality and prestige. Opening the box reveals an interior featuring illustrations of iconic space crafts, along with distant planets and stars. The rich, dark satiny paper of the box provides a stunning contrast against the light gold and silver jewelry, enhancing the perceived value of the necklaces and charm bracelets.
The Star Wars x Fossil lockup was printed with a hot-press gun-metal foil, adding a layer of quality and prestige. Opening the box reveals an interior featuring illustrations of iconic space crafts, along with distant planets and stars. The rich, dark satiny paper of the box provides a stunning contrast against the light gold and silver jewelry, enhancing the perceived value of the necklaces and charm bracelets.
The Dark Side
For the Dark Side, we focused on the oppressive industrial grandeur of the Empire, prioritizing a sophisticated textural experience. The outside of the packaging features a motif from the structure of Imperial fighter jets. This design was executed using UV gloss printed on the suede-textured paper. The combination of the deep, satiny suede and the raised, reflective gloss creates a rich tactile experience. The collaboration logo utilized the premium gun-metal foil.
The interior shifts the focus to imperial industrial architecture. We used a metal-textured paper intricately cut with iconic, hard-lined details reminiscent of the inside of imperial structures. This treatment conveys the dark, imposing nature of the Imperial regime.
Inserts
We extended this sense of exclusive luxury to the certificate of authenticity, which featured intricate, ornate industrial-inspired graphic elements printed with UV gloss, completing a high-end, exclusive experience for the collector.
Other Projects
Case Study
Star Wars x Fossil
Packaging a path of destiny for the cosmic collector
For the Fossil x Star Wars collaboration we translated the cinematic epic's duality into a premium, collectible packaging experience. Our design strategy used tactile finishes, specialized printing techniques, and iconic graphic motifs to create two distinct, equally luxurious unboxing experiences that perfectly complement the jewelry within.
Design
Cora Woodward
Creative Direction
Sara Stanley
Light Versus Dark
We echoed the storytelling of Star Wars designing the two paths every character must face and choose: the dark or the light side of the force. To recreate this decision, we produced two distinct styles of packaging. The light side, with its blazing glow-in-the-dark stars, provided a sense of lightness and adventure. While the Dark Side, with its rich suede paper and industrial design motifs, offered a feeling of imposing luxury.
Our dual strategy ensured that the packaging was not just a vessel for the jewelry, but an immersive experience that fully engaged fans’ loyalty and deepened the emotional connection to their chosen side of the Force.
The Light Side
The Light Side packaging was designed to evoke the thrill of hyperspace travel and the purity of the heroes' cause. The exterior features a dynamic star pattern where the stars are streaked, simulating the breathtaking effect of flying through space at super speed. To make the packaging interactive we had the stars printed with glow-in-the-dark ink, emitting a subtle light green color in darkness—a playful nod to the iconic hue of a Jedi lightsaber.
The Star Wars x Fossil lockup was printed with a hot-press gun-metal foil, adding a layer of quality and prestige. Opening the box reveals an interior featuring illustrations of iconic space crafts, along with distant planets and stars.
The rich, dark satiny paper of the box provides a stunning contrast against the light gold and silver jewelry, enhancing the luxurious experience of the jewelry.
The Dark Side
For the Dark Side, we focused on the oppressive industrial grandeur of the Empire, prioritizing a sophisticated textural experience. The outside of the packaging features a motif from the structure of Imperial fighter jets. This design was executed using UV gloss printed on the suede-textured paper. The combination of the deep, satiny suede and the raised, reflective gloss creates a rich tactile experience. The collaboration logo utilized the premium gun-metal foil.
The interior shifts the focus to imperial industrial architecture. We used a metal-textured paper intricately cut with iconic, hard-lined details reminiscent of the inside of imperial structures. This treatment conveys the dark, imposing nature of the Imperial regime.
Inserts
We extended this sense of exclusive luxury to the certificate of authenticity, which featured intricate, ornate industrial-inspired graphic elements printed with UV gloss, completing a high-end, exclusive experience for the collector.
Other Projects