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Case Study
LaLaLand x Fossil
Spreading kindness with sunny design
The Fossil x La La Land jewelry collaboration needed packaging that translated La La Land's core mission to spread kindness and joy into a tangible, beautiful experience. Our design solution evokes feelings of sunshine, optimism, and warmth, while maintaining Fossil's premium aesthetic. We created packaging that felt like a collectible extension of the jewelry itself, inspiring customers to "make time to be kind."
Design
Cora Woodward
Creative Direction
Sara Stanley
Designing the Message
The project began by exploring a variety of visual approaches to encapsulate La La Land's ethos. The initial concepts included a quote with butterflies, a circular "Be Kind" emblem, and an oversized “Be Kind” type lockup printed tonally with UV Gloss for a sophisticated, tactile experience.
Conclusion: Sunny and Simple
The final concept successfully blended some of the best elements of the initial designs including the sunshine color and butterfly motifs, while keeping the lid to a simple Fossil x LaLaLand collaboration logo lockup. Sometimes keeping it simple is the best solution.
Other Projects
Case Study
LaLaLand x Fossil
Spreading kindness with sunny design
The Fossil x La La Land jewelry collaboration needed packaging that translated La La Land's core mission to spread kindness and joy into a tangible, beautiful experience. Our design solution evokes feelings of sunshine, optimism, and warmth, while maintaining Fossil's premium aesthetic. We created packaging that felt like a collectible extension of the jewelry itself, inspiring customers to "make time to be kind."
Design
Cora Woodward
Creative Direction
Sara Stanley
Designing the Message
The project began by exploring a variety of visual approaches to encapsulate La La Land's ethos. The initial concepts included a quote with butterflies, a circular "Be Kind" emblem, and an oversized “Be Kind” type lockup printed tonally with UV Gloss for a sophisticated, tactile experience.
Conclusion: Sunny and Simple
The final concept successfully blended some of the best elements of the initial designs including the sunshine color and butterfly motifs, while keeping the lid to a simple Fossil x LaLaLand collaboration logo lockup. Sometimes keeping it simple is the best solution.
Other Projects
Case Study
LaLaLand x Fossil
Spreading kindness with sunny design
The Fossil x La La Land jewelry collaboration needed packaging that translated La La Land's core mission to spread kindness and joy into a tangible, beautiful experience. Our design solution evokes feelings of sunshine, optimism, and warmth, while maintaining Fossil's premium aesthetic. We created packaging that felt like a collectible extension of the jewelry itself, inspiring customers to "make time to be kind."
Design
Cora Woodward
Creative Direction
Sara Stanley
Designing the Message
The project began by exploring a variety of visual approaches to encapsulate La La Land's ethos. The initial concepts included a quote with butterflies, a circular "Be Kind" emblem, and an oversized “Be Kind” type lockup printed tonally with UV Gloss for a sophisticated, tactile experience.
Conclusion: Sunny and Simple
The final concept successfully blended some of the best elements of the initial designs including the sunshine color and butterfly motifs, while keeping the lid to a simple Fossil x LaLaLand collaboration logo lockup. Sometimes keeping it simple is the best solution.
Other Projects